TV+Advertising

TV Advertising  Today we are talking about tv advertising and the ways that tv advertising differs from print advertising.  goals: =[|Buy me that!]= Today's agenda:
 * Evaluate how advertisers "deceive" viewers about their products.
 * Understand the techniques used by advertisers in tv advertisements
 * Recognize how stereotypes play into tv advertisements

1. Commercial time! For each commercial, write down the critical info. [|Advertisements] [|Best Commercial ever]
 * product/brand
 * persuasion technique
 * target audience
 * stereotypes
 * slogan?

<span style="font-family: Verdana,Geneva,sans-serif; font-size: 130%;">Stereotypes in Advertising

<span style="font-family: Verdana,Geneva,sans-serif; font-size: 130%;">[|Riley's Rant]

<span style="font-family: Verdana,Geneva,sans-serif; font-size: 130%;">[|Lego Hero Factory Advertisement] <span style="font-family: Verdana,Geneva,sans-serif; font-size: 130%;">[|Lego Friends Advertisement]

<span style="font-family: Verdana,Geneva,sans-serif; font-size: 130%;"> Create an Ad! - today groups assigned and general plan created

<span style="font-family: Verdana,Geneva,sans-serif; font-size: 130%;">Homework: Watch a few TOY tv commercials. (Disney XD, Cartoon Network, HUB, ABC Family - great channels to find them!) Answer the following questions about two commercials: <span style="font-family: Verdana,Geneva,sans-serif; font-size: 130%;">1. What is the target audience (kids is not specific enough!)? <span style="font-family: Verdana,Geneva,sans-serif; font-size: 130%;">2. What stereotypes does the advertiser use? (Think about colors, people in the ad, etc.) <span style="font-family: Verdana,Geneva,sans-serif; font-size: 130%;">3. Does the advertiser try to deceive you? How so? (Think about the hovercraft video we watched.) <span style="font-family: Verdana,Geneva,sans-serif; font-size: 130%;">4. How does the advertiser try to convince the target audience they should want to buy the product?